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Profile
Name
Joon Lee
Description
Independent Sports Journalist • Formerly: ESPN, B/R, The Washington Post • Born in Seoul 🇰🇷 Bred in Boston •
workwith@joon.me
New York City via Boston & Seoul
My bio:
I'm an award-winning sports journalist who previously worked for ESPN, Bleacher Report and The Washington Post. I've interviewed and photographed sports and pop-culture figures like Kylian Mbappe, David Ortiz, Jimmy Garoppolo and Mookie Betts. My work has also been featured on The Best American Sportswriting Series.
Channel Design by K8 Strassman: https://www.youngalgorithm.com/
workwith@joon.me
New York City via Boston & Seoul
My bio:
I'm an award-winning sports journalist who previously worked for ESPN, Bleacher Report and The Washington Post. I've interviewed and photographed sports and pop-culture figures like Kylian Mbappe, David Ortiz, Jimmy Garoppolo and Mookie Betts. My work has also been featured on The Best American Sportswriting Series.
Channel Design by K8 Strassman: https://www.youngalgorithm.com/
Subscribers
46.3K
Subscriptions
Recent Activity
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Joon Lee
NEW VIDEO: How did sports debate shows turn into the way we talk about everything?
I went inside the rise of hot take culture, talked to the people who built it and traced how hot takes took over media.
In collaboration with Vice Sports
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Joon Lee
Started my YouTube channel one year ago today.
Today, we’re at 42K subscribers and the channel is a self-sustaining business.
Thank you to everyone who has ever watched a video. You’ve proven it’s possible to do independent sports journalism with no gambling sponsors.
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Joon Lee
One day after I tweeted this clip criticizing Kalshi CEO Tarek Mansour on Squawk Box, a Kalshi representative reached out asking to sponsor my YouTube channel.
I don’t take sports gambling sponsorships.
Sports only works if fans believe what they’re watching is real—and not distorted by financial incentives tied to betting volume.
The moment the same people covering, playing in, or shaping sports can profit directly from betting activity, trust erodes. Fans are asked to participate in a system where they’re structurally at an information disadvantage.
I’m building a sustainable media business, but not one where revenue depends on fans losing money or betting against insiders.
That’s why I’m building a sports journalism YouTube channel with no gambling sponsors. Thank you for helping support this mission.
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Joon Lee
Thank you to everyone who supported and followed my work this year.
I took a big leap going independent after a two-year hiatus and my layoff from ESPN, not knowing how it would go. It was a scary jump, and you made it easier.
Excited for what 2026 brings. Happy New Year!
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Friends
Channel Comments
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tlst9999
(7 months ago)
I can imagine Pawn Stars trying to value a jersey and the appraiser says "This is fake. Quality's too good."
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beaksters
(11 months ago)
This is why we don’t let 1 company monopolize a market regardless of how niche.
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IanZainea1990
(11 months ago)
It's literally just a monopoly. This is everything that they say monopolies do. Higher prices. Lower quality. No choice.
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kannatamaband
(9 months ago)
A fake jersey that costs $30 and looks 90% as good as the Fanatics jersey that costs $200 is a no brainer.
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garrylewis1868
(11 months ago)
Either dramatically improve the quality or dramatically lower the price
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DFilippone
(5 months ago)
His only criticism was the tag. That no one sees. And his mans said it was better quality than what they sell. Lmaoooo
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IkLms11
(11 months ago)
Fanatics needs to be broken up. They've done such a huge disservice to fans
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druashley
(10 months ago)
Watching the CEO of fanatics throw a baseball is all you need to know about the company's ability.
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decoy
(11 months ago)
5:30 “i don’t condone thi— wow it’s very well made”
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BakoSooner
(11 months ago)
I am a proud owner of a knock off.
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TheBanshee90
(10 months ago)
The bad thing is the $175 jersey used to be the closest you could get to on the field.
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PrinceMalachi7
(11 months ago)
It's a shame because there was a time when buying a bootleg product meant poor quality, but now it sounds like the bootleg is actually better quality than the authentic product lol
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TheAxelay
(6 months ago)
I miss Starter......
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dannymac6368
(11 months ago)
Fanatics bought Mitchell and Ness? Fuck that, looks like I’ll never be buying a jersey again.
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MaximoToro
(5 months ago)
The quality Fanatics puts out is a crime
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leoabramsky5893
(11 months ago)
Their jerseys have the same look and feel of Halloween costumes
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czarli123
(10 months ago)
It's the same with football in Europe. I bought an official FC Barcelona jersey for 100eur and it has worse quality than what we bought for my dad for 20eur from an African immigrant selling it on a blanket.
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abrahamk9
(11 months ago)
This is another example that Sports is just another business. Sports teams used to feel like public institutions. Now they don't bother to hide the fact they are multi-billion dollar corporations.
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pakman5542
(8 months ago)
When I was a kid, it was common to look down on people with fake jerseys, but now I feel like most people have accepted that there's almost no difference between the two
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